Other ways to access the Keyword Tool

The preceding instructions show how to access the Keyword Tool from within an ad group. If you use the tool this way, the resulting keyword ideas and statistics will be tailored to your existing campaign settings and your account's performance history. The following two alternatives have largely the same functionality as the in-ad group tool without considering your account settings and performance.

I. Standalone Keyword Tool: You can access this version of the Keyword Tool from within your account.

  1. Sign in to your AdWords account at https://adwords.google.co.uk.
  2. Click Tools.
  3. Select Keyword Tool.
  4. To generate a keyword list, follow the rest of the instructions above as if you were using the in-ad group tool. Here are a few differences to note:
    • There will not be an Existing keyword option.
    • Keywords that are already in your account won't be marked in the results. Be careful not to add keywords to an ad group where they already exist. If you do, you'll overwrite their assigned Destination URLs and cost-per-click (CPC) bids.
    • In the Filter my results section, you won't be able to select Don't show keywords in my ad group.
    • You'll have to select the ad group to which you'd like to add your keyword list. To do so, choose your preferred campaign and ad group from the drop-down menus labelled Save keywords to which appear in the shaded box. Note that the Save keywords to drop-down menu only appears if you have two or more active or paused ad groups.

II. External Keywords Tool: Use this version of the tool if you don't have an AdWords account or don't wish to sign in to your account.

  1. Visit https://adwords.google.co.uk/select/KeywordToolExternal.
  2. To generate a keyword list, follow the rest of the instructions above as if you were using the in-ad group tool. Here are a few differences to note:
    • There will not be an Existing keyword option.
    • Keywords that are already in your account won't be marked in the results. Be careful not to add keywords to an ad group where they already exist. If you do, you'll overwrite their assigned Destination URLs and cost-per-click (CPC) bids.
    • In the Filter my results section, you won't be able to select Don't show keywords in my ad group.
    • You can't add keywords directly to your ad group.
      • If you don't already have an AdWords account but would like to create one, click Sign up with these keywords. Follow the sign-up wizard to create an account.
      • If you already have an AdWords account and would like to add these keywords to one of your ad groups, export your keyword list by clicking text, .csv (for Excel) or .csv. Then copy your exported keywords (Ctrl+C) and paste them (Ctrl+V) into your preferred ad group. See full instructions.

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