'Descriptive words or phrases' option

Choose this option to generate keyword ideas from terms that describe your product or service. This option will be selected for you by default.

  1. In the field provided, enter terms describing your product or service. Make sure that you enter only one word or phrase per line. For example, if you sell tarts, you might enter the terms:
      home-made tarts
      apple tarts
      rhubarb tarts
  2. Leave Use synonyms ticked to get the widest range of keyword results. If you clear the box, the Keyword Tool will only give results that contain at least one of the terms that you entered.
  3. Click Filter my results to restrict the keyword ideas generated by the tool.
    • Don't show results that contain the following words or phrases: Enter any terms in this field that you would not want in your keywords. For instance, if you sell football jerseys but not basketball jerseys, you may want to enter the word 'basketball' in this field. Enter only one word or phrase per line.
    • Don't show keywords in my ad group: Select this box if you want the Keyword Tool to parse out keyword results that already exist in your ad group.
    • Don't give me suggestions. Only show data for the keywords that I entered: Tick this box if you'd only like to see information about the keywords that you entered and are not looking for new keywords.
  4. Click Get Keyword Ideas. The results will be organised in order of relevance to the terms that you entered.
  5. Follow steps 6 to 11 at the top of the page.

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